Sweet Pea Marketing Portfolio / Work Samples
In October of 2015 I was provided the opportunity to redesigned and upgrade the website (Weebly) for Overdose Lifeline, an Indiana nonprofit. During the planning stage care was taken to incorporate technology solutions to assist in program performance, reporting and analysis, donor and contact management. The website and the content within is an example of my work which includes, but is not limited to brand strategy, communications, web design and publishing, eCommerce, content creation, social media marketing, digital and email marketing, on-site marketing, events.
Example of a cross-channel campaign for Overdose Lifeline designed to communicate the 2016 achievements and express the organization’s appreciation for sponsors, past donors and supporters. Campaign communications were designed with continuity / consistency and optimized for the specific channel. Displayed from left to right is: Infographic (content marketing), eMail Marketing, Facebook image (top) and Twitter image (bottom). Call-to-action (Donate) was incorporated into the channel text/communications.
The Body Temple Pilates project included upgrading website from HTML-coded pages to a WordPress website (2014) followed by a redesign to match new branding styleguide (09/2016). Project plan included: plan / strategy, site design, brand strategy as well as creating page content and assets (images). While I no longer manage the website, the overall design, structure and style is reflective of my work.
Active Project: I am currently working with Pathway to Recovery to upgrade and redesign their website and move from the WordPress platform to Weebly. This platform change will reduce costs and allow non-web staff to better manage the site in the future. Plan calls for the following: optimized content and navigation/structure, improved donor commerce and contact management. On-site marketing and newsletter opt-in.
Posters – Graphic Design Examples
Web graphic examples for a website redesign project (WordPress) for KW Consultants. In addition to some graphic design, this project involved fixes to the WordPress theme and page templates.
Campaign Web Graphics – Boutique